Half of your marketing expenses are useless. Hopefully not your Facebook and AdWords campaign costs. We try our best.
Honestly, we are not very keen on campaigns. Perhaps because our Clients focus on organic SEO, and they need campaigns very rarely.
In Hungary, in Hungarian both channels are relatively cheap, therefore if you start your business in Hungary you have great opportunities.
In 2016 we passed the Google AdWords qualification exam and finished Facebook Blueprint e-learning courses.